TukTuk Ride Launches App-based Taxi Services in Small Towns

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Technology has changed the way we live, eat, wear, talk and even has influenced our daily commute. Companies like Uber, Ola and Meru are such few names in the transport industry who are modernizing the concept of travel on four-wheelers or three-wheelers. India’s ride-hailing market is on a surge. Primarily dominated by Ola and Uber, the sector is estimated to be worth $675 million in 2019, and $1.13 billion by 2023. And yet, penetration of app-based taxi services is only about 2 percent (expected to hit 2.9 percent by 2023), according to Statista.

The prime reason for this lies in the way companies like Uber and Ola so far, have been only focusing on the top 10-12 metro cities in India and tapping into urban demand to build up buzz, cultivate usage, and become more visible. Even though Ola and Uber have launched services in a few Tier II towns, however, their approach remains elusive, more than inclusive. And, this is what Noida-based entrepreneur Yash Kapoor wanted to change when he conceived TukTuk Ride in early 2018.

TukTuk Ride is India’s latest app-based ride-hailing service that launched in Delhi-NCR last year in January, after about 10 months of being in development. It will roll out its services in Indore, Bhopal, Kanpur, Lucknow, Jaipur, and Udaipur by the end of the year. And by 2020, TukTuk will ride into 20 small towns, where smartphones prevail, but app-taxis are absent. Customers are charged a flat rate of Rs 14 per kilometer, and there is no surge pricing or cancellation fee. Additionally, the first ride is free. The customers would be able to book a cab through TukTuk Ride application available on Google play store and App store. The company is also tying up with e-wallet platforms for hassle-free payments, it said.

The company plans to present an array of exciting innovative modern transportation services, specifically designed to meet the demands of different customers. The driver-centric platform offers comfortable cab services with experienced, well trained, skilled and more regulated drivers; delivering the first-class service.

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